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  • Writer's pictureEstelle Johannes

Empowerment and Change - Why We Need to Work Harder to Attract Under-Represented Groups into the MSP Industry

Estelle Johannes, Senior Director of Member Communities at CompTIA has dedicated her career to community building. As one of the MSP industry's most recognised leaders, she explains why it is vital that we do what we can to foster inclusion in the sector.


Estelle Johannes is Senior Director, member Communities at CompTIA
Estelle Johannes is Senior Director, member Communities at CompTIA

As a community builder, I've been privileged to witness the transformative power of community firsthand. The magic that unfolds when individuals connect, share experiences, and collectively solve problems is truly remarkable. Communities offer a sense of belonging, a space for personal and professional growth, and a platform for industry advancement. Beyond that, they provide an environment for connection, collaboration, and yes, a lot of fun.


However, as we celebrate the progress we've made, we must also acknowledge the work that lies ahead. Our communities and workplaces must reflect the diversity and dynamism of the world around us. This means actively working to bring in the next generation, more women, and other underrepresented groups into the mix.


Women bring a unique perspective and invaluable contributions to the workplace. However, enduring misconceptions exist, such as the belief that women have a higher turnover rate in the tech sector. This notion has been debunked by numerous studies, including one by Harvard Business Review, which emphasizes that it's not about women leaving the workforce, but about workplaces failing to retain and promote them. We need to do a better job of celebrating and promoting women in our industry. We should provide women with the flexibility they need to succeed. We need to be the change we want to see.


I recall an example I heard in a keynote of a board of directors who had a strategy meeting. The company covered one night's hotel accommodation for everyone. However, there was a single mum on the board who needed childcare because it was an all-day meeting. She addressed this, and the conclusion was that instead of a night's accommodation, they would cover her childcare so she could attend the meeting and then leave to be home for her child. This ensured everyone was in the room and contributing. It might see like a little thing to do, but it was not initially considered by the meeting organizers. It also meant the world to the mum, who felt included and that her concerns as well as her contributions mattered to the group. She belonged.


The next generation also brings a fresh perspective and new expectations. According to a Global Workforce Hopes and Fears Survey, young professionals prioritize training, development, flexibility, autonomy, and transparency on social issues. As leaders, we must adapt and respond to these evolving expectations to attract and retain young talent.

Creating an inclusive community requires a culture of respect, empathy, and belief. It's about fostering an environment where like-minded individuals - not in terms of groupthink, but in terms of passion, drive, and belief in their work - can thrive.


So, what can we as leaders do to foster this culture?


Firstly, we can recognize and celebrate achievements. Being seen, heard, and appreciated goes a long way. Giving praise where it's due fosters a positive environment and encourages continuous improvement.


Secondly, we should give back to our communities. This could be as simple as volunteering time to review CVs, speak at schools, or conduct mock interviews, organize local events, mentor young professionals, or participate in charity runs or fundraisers.

Thirdly, attracting diverse talent also involves showcasing our company culture and demonstrating to potential employees that they have a future in the company. Let your employees be your ambassadors. Their stories and experiences can provide genuine insight into your business and what it stands for.


These actions may not cost money, but they can make a significant impact on someone's career trajectory or even be the deciding factor in pursuing a technology career.

Building inclusive companies is not just about ticking a diversity box. It's about creating a space where everyone feels welcome, valued, and empowered to contribute. It's about fostering a culture of continuous learning, growth, and fun.


As we continue on this journey, let's remember that every step we take towards inclusivity is a step towards a stronger, more vibrant community. And that's a goal worth striving for.






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