selling to mspS?

help your revenue team drive success with 


the msp product sales accelerator  from MSP-X

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presented by rick Yates

"I've sold millions of dollars worth of software from dozens of vendors to thousands of MSPs. The MSP-X GameChanger Programme is your chance to pick up my industry secrets and learn the fundamentals of what MSP business owners need and expect, so you can close more deals faster." 


activate your revenue engine and build an engaged msp partner base

  • Diagnose sales bottlenecks
  • Pin down your revenue creation strategy
  • Solidify your go-to-market plan
  • Build a deep understanding of the MSP industry
  • Cement your target MSP buyer personas
  • Streamline your sales funnel 
  • Transform your team into highly engaged MSP Sales GameChangers
  • Eliminate sales friction with razor sharp processes
  • Only spend money where it counts
  • Implement a repeatable plan for sales
  • Displace established players in the market much more 

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Learn how to profile your target prospects and adjust your sales approach based on their buyer persona
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Prioritise your leads and spot which ones are real and which ones will cost you valuable time

Just a few things we cover in GameChanger...

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Understand how MSPs select technology products so you can lead the sale and close more deals faster
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Close deals easily, on time and with accurate forecasting.

how does it work?

Strategic Guidance

We work with your leadership team to diagnose key challenges and prioritise strategic activity

Online Curriculum

An online programme that you and your sales team complete in your own time to boost your MSP product sales 

1-2-1 Coaching

Guidance and mentoring for you and your team throughout the process, ensuring that you are extracting full value


Downloadable resources including templates, frameworks and strategy documents for your team to use 


Lizzie Robinson
Vendor Success Manager
Pax 8

Rick is a true expert in the MSP field and has a deep understanding of how MSPs execute their business. He is a patient mentor and coach and he has been extremely instrumental in my success in the industry.


Francois Daumard
Vice President Corporate Sales

Rick Yates is one of the most creative and prolific sales and marketing people I have met in my career. He has a unique ability to cut the clutter and focus on what resonates with the customer. Rick is in my view one of the best marketers in the entire IT industry and working with him is an absolute delight.

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Danny Boyle
Sales Manager
Zen Software

Rick is honestly the strongest revenue and people leader i've had the pleasure to work with. Having been in sales for more than 16 years, i've seen both ends of the quality scale. Rick has had the biggest impact on my professional growth in sales. His business mind is clear and concise and he is always able to think outside of the box to drive success.

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register your interest now!

Submit your details and we will let you know when we begin enrollment. 

We got your pre-registration. See you soon!